Archive for the ‘Market Sentinel’ Category

Obama healthcare debate – view from the blogosphere

September 21st, 2009 — Mark

Al-Jazeera’s Listening Post interviewed Market Sentinel’s Mark Rogers about our recent case study as part of their item on the Obama Healthcare debate.

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Measuring social media (2)

October 27th, 2008 — Mark

To get a better understanding of what constitutes best practice in social media measurement and evaluation, we thought the simplest thing to do was to “eat our own dog food” and use our own social media measurement tools to determine who had influence on the topic of “social media measurement” and then look in detail [...]

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Why I’ve been so quiet

March 15th, 2008 — Mark

I owe an apology for the infrequency of blog posts here over the last few weeks.
We have moved office, trebled our London-based staff and begun work on some huge new accounts.
In the meantime both my beloved stepfather John Clater and my grandmother Désirée (aka Dorny) Rogers became ill and died. Dorny was 102. [...]

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Avis UK wins award for social media strategy

September 19th, 2007 — Mark

We published this press release today:
AVIS UK WINS INNOVATION AWARD FOR SOCIAL MEDIA PROJECT
Avis UK has won the SOCAP award for innovation in Customer Service at the National Customer Service awards dinner held in London on 18th September 2007.
Avis UK’s work involved monitoring and benchmarking consumer generated content and making changes to its product and [...]

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Do Net Promoters predict stock price growth? Reaction

September 11th, 2007 — Mark

We shared the Dell case study showing the apparent association between customer recommendation and stock price with Peter Hutton of Brand Energy Research writes:
Thanks for sending me this.
Yes, I am familiar with Reichheld’s NPI. Curiously enough, I developed my own advocacy scale, with a net advocacy score, 12 years ago, before Reichheld came to [...]

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