Archive for the ‘Market Sentinel’ Category

IAB measurement ambassador quits Mindshare for Market Sentinel

September 2nd, 2010 — Monica

Digital Marketing expert Dhiren Shingadia joins Market Sentinel to accelerate delivery of social analytics services
Today we are pleased to announce that Dhiren Shingadia has joined Market Sentinel as Head of Product Marketing.
The new role is part of Market Sentinel’s strategic approach to becoming a more influential presence in the social analytics space. Shingadia will [...]

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What is the business we are in?

June 26th, 2010 — Mark

A session yesterday reviewing recent work with the global digital group at Edelman, chaired by the great Marshall Manson and by my personal hero Tim Callington. One of the issues that came up was the really important question: what business are we in, all of us measuring, understanding, deriving actions from social media?
Are we [...]

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Digital Planning for social media

May 7th, 2010 — Mark

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Announcing TopicMaker

April 6th, 2010 — Monica

Market Sentinel is pleased to announce the beta release of TopicMaker, the latest addition to the Skyttle family of digital planning tools.
TopicMaker lets you discover the most important people, organisations, phrases and web pages on any topic in multiple regions and languages.
Give TopicMaker any search term, and our custom search technology accomplishes in minutes what [...]

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Obama healthcare debate – view from the blogosphere

September 21st, 2009 — Mark

Al-Jazeera’s Listening Post interviewed Market Sentinel’s Mark Rogers about our recent case study as part of their item on the Obama Healthcare debate.

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