Archive for the ‘Malcolm Gladwell’ Category

Targeting influencers with virals “doesn’t work”

April 10th, 2008 — Mark

Duncan Watts is a Yahoo researcher who has done detailed work looking at the best strategy to launch a viral campaign – the kind of campaign which is aimed at getting the consumer to pass the idea along. Watts compares campaigns which targeted viral communications via “influentials” in the social network with campaigns which [...]

Read More …

Join in: (0) Comments »