Youtube video boosts Logitech
Tuesday, March 28th, 2006Break-up, a 75 second video clip by “Bowiechick” has had 210,000 page views on youtube. In the video a 17 year old girl is talking about breaking up with her boyfriend. The video seems to be behind a run on Logitech’s Quickcam Pro on Amazon.com. Logitech had nothing to do with it. But they wish they had.
Ah, if you could bottle this. But gentlemen, you can. There is nothing to stop a company using tools like youtube (and indeed any social software) to engage with their customers.
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