We spent a lot of the summer visiting the senior executives at major agencies, talking about the world, figuring out what we could offer them and what they could offer us. It was an interesting experience because the overwhelming sense we got was that the communications world was on the cusp of a big [...]
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This blog is mainly the work of Market Sentinel CEO Mark Rogers. We use it to review recent developments in the areas of buzz-monitoring, buzz-marketing, word of mouth, online public relations, blog marketing and related topics. Feel free to comment or email us direct-
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Archive for the ‘KMP’ Category
Measuring social media (4)
December 9th, 2008 — MarkPaul Fabretti of Manchester-based digital social media agency KMP and recorded a podcast yesterday about methodologies for measuring the ROI on social media marketing. Facebook Connect loomed large in our conversation as did the differing requirements of clients from a marketing or a corp comms background. The podcast is here (24mb; about 25 [...]
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- Cult band OK Go sacks EMI over blocking the label's decision to block their YouTube distribution http://bit.ly/aeGhVS 5 days ago
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- RT @TelegraphPics The whale whisperer: Andrew Armour strokes a sperm whale - Telegraph http://tinyurl.com/yaynsjv 2010-02-03
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