Hearty congratulations to Barack Obama, 44th President of the United States. The big difference between Obama and first Senator Clinton his Democratic rival and then Senator McCain his Republican rival lay in his power to motivate grass roots support and then harness it using the internet. Whilst his competitors relied on paid workers [...]
Archive for the ‘Karl Rove’ Category
What brands can learn about persuasion from ex-Bush guru Rove
July 11th, 2008 — MarkIt has long been rumoured that much of the success of the Bush campaign in 2000 and 2004 was down to their superior understanding of social networks. Now a chance remark (highlighted by Valdis Krebs) by Bush’s campaigning guru Karl Rove on Obama’s election campaign draws attention to this.
Barack Obama’s manager admitted to the [...]