Archive for the ‘Jupiter Research’ Category

The recession = a boom for value hunters

July 7th, 2008 — Mark

Budget airline Easyjet announce that load factors are up – that means they are selling more seats per plane than last year. Decoding this one gets the impression that the “recession” so far is pushing people to get better prices for discretionary spend items (like holidays) rather than making them cancel their plans. [...]

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BBC report on increasing influence of blogs

May 8th, 2006 — Mark

Julian Smith of Jupiter Research highlights the increasing influence of blogs in a piece for the BBC website in the context of the WeMedia forum. He mentions Market Sentinel’s Dell case study as an example of evidence showing that bloggers can be influential.
“For marketers,” Smith writes, “this has the potential to significantly impact [...]

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