Dell’s users vote - for XP
Monday, April 23rd, 2007Dell’s users have been thronging their new feedback site IdeaStorm demanding that Dell retain Windows XP as an option on new computers. They feel that Vista is a “young operating system with its own problems”. The post that requests XP be retained has received 13,328 endorsements. Dell offered to retain XP for business users earlier in the month. As of last week, Dell have agreed to reintroduce the XP option for home users as well.
This is a great endorsement of Dell’s social media strategy. Dell gets to hear from its customers directly what they want. Dell gives it to them. It’s as simple as that. It sounds obvious, but … listening to your customers is very good for your business.
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