Next generation social marketing (Podcast)
September 12th, 2008 -
Mark Rogers recently did a podcast for the company Knexus looking at the next generation of social marketing. We looked at how to do social marketing using case studies from Cadbury, Sony, Avis and H&R Block, and assessed how to measure the results. Here is the deck to accompany the podcast. …
Social Media pioneer H & R Block ups profit
June 30th, 2008 -
H & R Block have published impressive year end figures, driven by growth in the number of people using their software to file tax returns. Could this be linked to their success in using social media to boost their brand awareness?
H&R Block do social media
May 18th, 2008 -
H&R Block used social media marketing to boost their profile and raise awareness of their digital accounting product, reports Ad Age. The lady responsible was Amy Worley (Photo: Jonathan Fickies). They used YouTube, Facebook, MySpace, Twitter and Second life. As AdAge comments, this kind of marketing in social media is “about stacking up many small …
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