Mark Rogers recently did a podcast for the company Knexus looking at the next generation of social marketing. We looked at how to do social marketing using case studies from Cadbury, Sony, Avis and H&R Block, and assessed how to measure the results. Here is the deck to accompany the podcast.
Archive for the ‘H&R Block’ Category
Social Media pioneer H & R Block ups profit
June 30th, 2008 — MarkH & R Block have published impressive year end figures, driven by growth in the number of people using their software to file tax returns. Could this be linked to their success in using social media to boost their brand awareness?