Archive for the 'H&R Block' CategorySocial Media pioneer H & R Block ups profitMonday, June 30th, 2008H & R Block have published impressive year end figures, driven by growth in the number of people using their software to file tax returns. Could this be linked to their success in using social media to boost their brand awareness? H&R Block do social mediaSunday, May 18th, 2008
H&R Block used social media marketing to boost their profile and raise awareness of their digital accounting product, reports Ad Age. The lady responsible was Amy Worley (Photo: Jonathan Fickies). They used YouTube, Facebook, MySpace, Twitter and Second life. As AdAge comments, this kind of marketing in social media is “about stacking up many small ideas to create a big total impact”. Key stats: H&R Block boosted overall brand awareness by 52%. They spent 0.5% of their ad budget in doing so. Yes, 0.5%` [UPDATE] More details on the H & R Block campaign including an interview with Paula Drum, VP of Marketing on Podtech’s Marketing Voices talking about how the campaign played on YouTube and SecondLife. Here is their social media site Digits. |
    
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