Honda blog (continued)
October 10th, 2006 -
Some weeks ago I blogged about the fact that it is difficult to find the Honda blog. Weirdly, we noticed that this expression (“Honda blog”) remains one of the most popular keyword for the Market Sentinel blog. The reason is to be found here in the Google search. Even though the blog itself is now in the top 100, and even at number 3, (see below) our post about the difficulties of finding it, remains at number two. A lot of the people searching on “Honda blog”, we notice, are Honda’s competitors. We hope they learn Honda’s lesson. The subordination of “Honda” to “2talkabout” in the branding has made this blog hard to find.
Where is the Honda blog?
May 2nd, 2006 -
A few weeks back there was a big fanfare about Honda blogging – so we were intrigued to see where they had got to. The answer is that they are hard to find in the Google search Honda blog. Not in the top 100, although there are plenty of references to them from other bloggers …
More user-generated marketing
April 18th, 2006 -
Neville Hobson reports on Firefox’s advertising campaign. User made commercials for the product and Firefox gave the best one a prize. The winners are here. This campaign works on so many levels. – It involves customer endorsement; – It makes use of the customer’s understanding of the product – what they see as value (often …
Blogging4business
April 3rd, 2006 -
Tomorrow I am on the blogging4business panel in London and talking on the topic of “what blogs are saying about your business”. So what are blogs saying about your business? In the US, where blogging has become a widespread phenomenon, blogger Eric Mattson has just demonstrated in an anecdotal survey that top US companies are …
Drinking and driving: the blogs
March 1st, 2006 -
Two new UK business blogs launched this week, one for Honda and one for Guinness. The context of course is about building brand, but the two blogs are very different in style and content. The Honda blog, which launched yesterday, encourages Honda enthusiasts to register and share the blog. It’s hosted by 2TalkAbout, which is …
Recent Comments
Follow us
- In Berlin for #semtechbiz next week. Will be demoing http://t.co/VstzEJVN. Does anyone fancy a coffee?
1 week ago - @joachimschulz great idea
3 weeks ago - #blnlean to hear Eric Ries on lean start ups
3 weeks ago
