Nathan Gilliatt, writing in his Net-Savvy Executive blog reports on a recent case where Hasbro’s tracking of Amazon product reviews alerted them to a choking-danger from a popular toy. The product was swiftly withdrawn. The article observes that the level of monitoring required to stay across Amazon reviews is high, but that the [...]
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This blog is mainly the work of Market Sentinel CEO Mark Rogers. We use it to review recent developments in the areas of buzz-monitoring, buzz-marketing, word of mouth, online public relations, blog marketing and related topics. Feel free to comment or email us direct-
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