Archive for the ‘Google’ Category

Google Sidewiki: Turning the Web into Its Own Social Network

November 10th, 2009 — Monica

Last September, Google announced “Sidewiki”, a feature of Firefox and IE that allows anyone to contribute “helpful” information next to any webpage. The latest buzz around Sidewiki concerns Reframe It, a start-up company which recently claimed that Sidewiki emulates Reframe It’s own web annotation software, right down to the icons.
Although it’s unlikely that Reframe [...]

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United Airlines – old news is bad news

September 9th, 2008 — Mark

Web monitoring throws up anomalies. When is a story marked as new and date-stamped? When the page is updated? Or when it is crawled?
Since the process is totally automated errors can occur. For example when an old news item about United Airlines filing for Chapter 11 bankruptcy protection got picked up [...]

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49% of UK shoppers report switching brands after Googling

April 4th, 2008 — Mark

Research from the European Interactive Advertising Association suggest that the power of the web to lure consumers into trying new brands is greater even than we thought. 49% of UK consumers admitted to switching brands after online research. 76% were driven by search, 72% by personal recommendation.

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Google News – with comments

August 8th, 2007 — Mark

According to their blog, Google News are trialling a service which will highlight reader comments alongside the stories. The socialisation of the web continues …

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Googler “sells links”

April 27th, 2007 — Mark

Matt Cutts – a key Google blogger – is a great critic of companies who try to spam the search engine index by buying links. This practice of buying text links is “illegal” according to Cutts, and Google penalises it when they can find it. Why do people do it? Simple: it [...]

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