Harry Potter goes Deutsch - in English
Tuesday, April 1st, 2008We’ve been measuring a pan-European digital marketing campaign. We noticed that volumes in German were significantly lower than we were expecting and lower than those in Greece, Spain, Turkey etc. We hypothesised at the time that this might be down to German speakers choosing to comment in English rather than in German.
This morning’s press gives unexpected support to this idea. Incredibly the latest Harry Potter sold 1m copies in Germany in the English-language edition according to publishers Bloomsbury. Himmel.
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