Archive for the ‘Facebook’ Category

UK PR company “bans Facebook”

September 9th, 2008 — Mark

Today I interviewed a job applicant who had recently completed a stint at a well-known financial public relations company. I asked whether she had used any tools to understand online conversations. To my astonishment she said that not only was this not the case, but that the PR company in question actually banned [...]

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A Facebook founder who helped Obama

July 7th, 2008 — Mark

Brian Stelter profiles Chris Hughes, the Facebook co-founder who has played a key part of generating the grassroots-up political support for Obama.

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H&R Block do social media

May 18th, 2008 — Mark

H&R Block used social media marketing to boost their profile and raise awareness of their digital accounting product, reports Ad Age. The lady responsible was Amy Worley (Photo: Jonathan Fickies). They used YouTube, Facebook, MySpace, Twitter and Second life. As AdAge comments, this kind of marketing in social media is “about stacking [...]

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Twitter or Facebook?

May 15th, 2008 — Mark

The scene is the playground at my wife’s school in Oxford in the 1980s. Two children put their arms around each other’s shoulders, they start chanting: “Anybody want to play kiss-chase?” As each child joins they put their arms around the shoulders of a child at either end of the line they join [...]

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Wal-Mart targets student decorators on Facebook

August 9th, 2007 — Mark

Wal-Mart have launched a group on Facebook designed to harness the decorating needs of students returning to college.

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