Archive for the ‘Facebook’ Category

A Facebook-driven ad network?

July 28th, 2010 — Mark

Kim-Mai Cutler of VentureBeat has an intriguing piece about Facebook’s Justin Osofsky trying to win over publishers to adopting the Facebook “Like” button. He suggests, convincingly, that the Facebook data set (social connections, positive sentiment) represents an alternative ad-serving structure to Google’s keyword-oriented approach.

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On Facebook Conservatives “friend” Clegg

April 30th, 2010 — Mark

The political parties have been nervously tracking their membership groups on Facebook throughout the campaign as an indicator of how their appeal was faring amongst the twittering classes. Skyttle’s Facebook analytics provide insights into the kinds of people who are friending the various parties. We can tracking affinities between one group and another, by measuring [...]

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UK PR company “bans Facebook”

September 9th, 2008 — Mark

Today I interviewed a job applicant who had recently completed a stint at a well-known financial public relations company. I asked whether she had used any tools to understand online conversations. To my astonishment she said that not only was this not the case, but that the PR company in question actually banned [...]

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A Facebook founder who helped Obama

July 7th, 2008 — Mark

Brian Stelter profiles Chris Hughes, the Facebook co-founder who has played a key part of generating the grassroots-up political support for Obama.

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H&R Block do social media

May 18th, 2008 — Mark

H&R Block used social media marketing to boost their profile and raise awareness of their digital accounting product, reports Ad Age. The lady responsible was Amy Worley (Photo: Jonathan Fickies). They used YouTube, Facebook, MySpace, Twitter and Second life. As AdAge comments, this kind of marketing in social media is “about stacking [...]

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