Kim-Mai Cutler of VentureBeat has an intriguing piece about Facebook’s Justin Osofsky trying to win over publishers to adopting the Facebook “Like” button. He suggests, convincingly, that the Facebook data set (social connections, positive sentiment) represents an alternative ad-serving structure to Google’s keyword-oriented approach.
Archive for the ‘Facebook’ Category
On Facebook Conservatives “friend” Clegg
April 30th, 2010 — MarkThe political parties have been nervously tracking their membership groups on Facebook throughout the campaign as an indicator of how their appeal was faring amongst the twittering classes. Skyttle’s Facebook analytics provide insights into the kinds of people who are friending the various parties. We can tracking affinities between one group and another, by measuring [...]
UK PR company “bans Facebook”
September 9th, 2008 — MarkToday I interviewed a job applicant who had recently completed a stint at a well-known financial public relations company. I asked whether she had used any tools to understand online conversations. To my astonishment she said that not only was this not the case, but that the PR company in question actually banned [...]
A Facebook founder who helped Obama
July 7th, 2008 — MarkBrian Stelter profiles Chris Hughes, the Facebook co-founder who has played a key part of generating the grassroots-up political support for Obama.