Archive for the ‘EIAA’ Category

49% of UK shoppers report switching brands after Googling

April 4th, 2008 — Mark

Research from the European Interactive Advertising Association suggest that the power of the web to lure consumers into trying new brands is greater even than we thought. 49% of UK consumers admitted to switching brands after online research. 76% were driven by search, 72% by personal recommendation.

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