A session yesterday reviewing recent work with the global digital group at Edelman, chaired by the great Marshall Manson and by my personal hero Tim Callington. One of the issues that came up was the really important question: what business are we in, all of us measuring, understanding, deriving actions from social media?
Are we [...]
Archive for the ‘Edelman’ Category
What is the business we are in?
June 26th, 2010 — MarkDoes the techy agency exist?
December 20th, 2008 — SimonWe spent a lot of the summer visiting the senior executives at major agencies, talking about the world, figuring out what we could offer them and what they could offer us. It was an interesting experience because the overwhelming sense we got was that the communications world was on the cusp of a big [...]
Edelman fakes a blog
October 17th, 2006 — MarkEdelman have been famously effective in advising their client Wal-Mart in how to cope with an avalanche of negative press from unions, media and local pressure groups. My colleague Flemming Madsen even credits them with turning round sentiment about Wal-Mart.
All the more surprising then that Edelman should do something as dumb as a blog [...]
Dave Weinberger in Paris
February 28th, 2006 — MarkTo Paris yesterday to hear the great David Weinberger, by the special invitation of Guillaume du Gardier, now with Edelman.
David Weinberger was one of the editors of the Cluetrain Manifesto and thus has a legitimate claim to be at the heart of the philosophical shift that underlies the rise of consumer-generated media, and the [...]