Today we publish a new white paper: Responding to Crisis Using Social Media. It is an update to our white paper Measuring Blogger Influence, which looked at the Dell Hell débacle and measured the role of bloggers in creating the damage to Dell’s reputation for good customer service. Dell has publicised their increased [...]
Archive for the ‘Dell’ Category
Dell’s users vote – for XP
April 23rd, 2007 — MarkDell’s users have been thronging their new feedback site IdeaStorm demanding that Dell retain Windows XP as an option on new computers. They feel that Vista is a “young operating system with its own problems”. The post that requests XP be retained has received 13,328 endorsements. Dell offered to retain XP for [...]
Dell launch a blog
July 13th, 2006 — MarkDell have launched a blog, a bit more than a year after the Dell Hell debacle with Buzzmachine’s Jeff Jarvis, documented in our case study “Measuring the influence of bloggers on corporate reputation“. There have been a few negative comments. Steve Rubel upbraids them for not mentioning Jeff Jarvis. Jeff Jarvis [...]
Dell laptop explodes
June 22nd, 2006 — MarkSince we are considered experts on Dell after our analysis of Dell Hell, I get to see things like this.
At first I thought it was a spoof. But apparently not.
BBC report on increasing influence of blogs
May 8th, 2006 — MarkJulian Smith of Jupiter Research highlights the increasing influence of blogs in a piece for the BBC website in the context of the WeMedia forum. He mentions Market Sentinel’s Dell case study as an example of evidence showing that bloggers can be influential.
“For marketers,” Smith writes, “this has the potential to significantly impact [...]