Archive for the ‘Customer service’ Category

“Britain’s worst insurer” – but can you credit it?

October 22nd, 2009 — Mark

“Britain’s Worst Insurer”.  You have to click on a subject line like that, don’t you?  It was on email which arrived in my inbox this afternoon.  Lovemoney was the sender.  The title of “Britain’s Worst Insurer” went to Aviva, but the lack of any positives in the write-up was striking:
“Only a tiny 8% said Aviva was ‘ok’ [...]

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Vonage – failing to be human

June 10th, 2008 — Mark

We have just finished a disastrous six month flirtation with Vonage, the voice over IP (VOIP) telephony provider. VOIP providers offer a great solution for a fast-growing business. You can run your own exchange software – Asterisk – create conference call dial-ins, allow staff in different countries to share your switchboard – all [...]

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What is it about John Lewis and Nationwide?

December 18th, 2007 — Mark

Department store John Lewis have announced that whilst their rivals may be suffering, they are growing market share. The Nationwide building society has seen a surge of deposits recently, partly the effect of the Northern Rock collapse.
Both businesses are growing market share during a slowdown. What is it that links them? In [...]

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Dell – is the social media cure working?

May 12th, 2007 — Mark

Today we publish a new white paper: Responding to Crisis Using Social Media. It is an update to our white paper Measuring Blogger Influence, which looked at the Dell Hell débacle and measured the role of bloggers in creating the damage to Dell’s reputation for good customer service. Dell has publicised their increased [...]

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Consumers are the new brand managers

May 4th, 2007 — Mark

Internet World took place in London this week. Jonny Rosemont of Weber Shandwick has posted a nice summary of the key lessons. Here is part of it:
“Digitising is changing the world but it shouldn’t change communications strategies i.e. it is still all about giving people what they want
Consumers have to be co-opted into [...]

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