Michel Edouard Leclerc, chief executive of French supermarket Leclerc launch on May 22nd 2006 a price comparison website quiestlemoinscher.com (“who’s cheapest?”). Last Wednesday (7th June) a the commercial court of Paris, prompted by competitors (chiefly Carrefour) forced Leclerc to withdraw the site, citing a lack of transparency. Leclerc says he will be back. Leclerc writes …

A very good pull-together on how to respond to negative blogs from the folks at Multi-Channel Merchant. It suggests that a good initial response is to monitor what is being said, and recommends a thoughtful approach to response. Here are some excellent, clear rules on how to blog, courtesy of Stephan Spencer of NetConcepts: Create …

Julian Smith of Jupiter Research highlights the increasing influence of blogs in a piece for the BBC website in the context of the WeMedia forum. He mentions Market Sentinel’s Dell case study as an example of evidence showing that bloggers can be influential. “For marketers,” Smith writes, “this has the potential to significantly impact brand …

Tomorrow I am on the blogging4business panel in London and talking on the topic of “what blogs are saying about your business”. So what are blogs saying about your business? In the US, where blogging has become a widespread phenomenon, blogger Eric Mattson has just demonstrated in an anecdotal survey that top US companies are …