Michel Edouard Leclerc, chief executive of French supermarket Leclerc launch on May 22nd 2006 a price comparison website quiestlemoinscher.com (”who’s cheapest?”). Last Wednesday (7th June) a the commercial court of Paris, prompted by competitors (chiefly Carrefour) forced Leclerc to withdraw the site, citing a lack of transparency. Leclerc says he will be back.
Leclerc [...]
Archive for the ‘Corporate communications’ Category
Leclerc – the blogger as corporate crusader
June 13th, 2006 — MarkRules for blog response
May 9th, 2006 — MarkA very good pull-together on how to respond to negative blogs from the folks at Multi-Channel Merchant. It suggests that a good initial response is to monitor what is being said, and recommends a thoughtful approach to response. Here are some excellent, clear rules on how to blog, courtesy of Stephan Spencer [...]
BBC report on increasing influence of blogs
May 8th, 2006 — MarkJulian Smith of Jupiter Research highlights the increasing influence of blogs in a piece for the BBC website in the context of the WeMedia forum. He mentions Market Sentinel’s Dell case study as an example of evidence showing that bloggers can be influential.
“For marketers,” Smith writes, “this has the potential to significantly impact [...]
Blogging4business
April 3rd, 2006 — MarkTomorrow I am on the blogging4business panel in London and talking on the topic of “what blogs are saying about your business”.
So what are blogs saying about your business? In the US, where blogging has become a widespread phenomenon, blogger Eric Mattson has just demonstrated in an anecdotal survey that top US companies [...]
Citibank
March 8th, 2006 — MarkCiting blog traffic, the monitoring company Cymfony points out developing problems with Citibank: customers who can’t use their debit cards to withdraw cash. Cymfony chides Citibank for not commenting. But Citibank respond. They explain that they have been scammed in some way. They had to act before they talked [...]