I am addressing a CBI conference this week in Birmingham, UK, where the agenda is to discuss Crisis Management and digital media.
When we established Market Sentinel two years ago we thought that online monitoring and response would be a leading part of crisis management. As time has gone on and we have learnt [...]
Archive for the ‘Corporate communications’ Category
Blog response: Whole Food boss shows the way
July 28th, 2006 — MarkThe Whole Foods blog
A call from Dominic Rushe of the Sunday Times who is writing about business blogging. I talked as plausibly as I could about what is going on in the UK, but in truth there has not yet been a lot of movement by corporates towards setting up blogs. I [...]
The Chief Policeman’s blog
July 19th, 2006 — MarkChief constable Richard Brunstrom of the North Wales force launched a blog on Monday this week. On BBC’s PM radio programme he said:
“We deliberately didn’t tell anyone about it. We just wanted to do it quietly and see what happened. And look what happened. Two days later I am on [...]
Interacting with bloggers: how to do it well
July 3rd, 2006 — MarkThis is a simple, useful “how to” from Boris Mann on how PR and marketing professionals should interact with bloggers:
- Use permanent links (and make them intuitive)
- Provide product information (as much as possible)
- Project personality (don’t be a robot)
The full link is here.
(via Steve Rubel)