Open letter to Virgin Boss Branson about inflight food

When we first speak with a brand manager or a PR person they normally ask us these questions: “What are people saying about my brand in blogs?” “Can you help me monitor that?” We say: we can help you monitor blogs, but first you need to do to help us define the questions you want …

Nathan Gilliatt, writing in his Net-Savvy Executive blog reports on a recent case where Hasbro’s tracking of Amazon product reviews alerted them to a choking-danger from a popular toy. The product was swiftly withdrawn. The article observes that the level of monitoring required to stay across Amazon reviews is high, but that the intelligence can …