The Guardian highlights an eloquent (and extremely funny) critique of Virgin’s inflight food. The letter already has 333 links according to Google. The famously media-savvy Virgin boss is said to be taking it in hand.
Archive for the ‘consumer reviews’ Category
How to monitor blogs: it’s about knowing the questions you want answered
December 28th, 2006 — MarkWhen we first speak with a brand manager or a PR person they normally ask us these questions:
“What are people saying about my brand in blogs?”
“Can you help me monitor that?”
We say: we can help you monitor blogs, but first you need to do to help us define the questions you want answered. Monitoring [...]
Hasbro product recall prompted by Amazon review
November 7th, 2006 — MarkNathan Gilliatt, writing in his Net-Savvy Executive blog reports on a recent case where Hasbro’s tracking of Amazon product reviews alerted them to a choking-danger from a popular toy. The product was swiftly withdrawn. The article observes that the level of monitoring required to stay across Amazon reviews is high, but that the [...]