A client, reviewing some of the sentiment scores on the net approval work we have been doing for them recently asked: “why are these people so negative? We don’t get these scores from our off-line net promoters work.”
The client was identifying a pattern we see quite regularly. Online commentary is more negative than [...]
Archive for the ‘Competitive Intelligence’ Category
Why is consumer-generated commentary so negative?
October 26th, 2006 — MarkBlogging4business
April 3rd, 2006 — MarkTomorrow I am on the blogging4business panel in London and talking on the topic of “what blogs are saying about your business”.
So what are blogs saying about your business? In the US, where blogging has become a widespread phenomenon, blogger Eric Mattson has just demonstrated in an anecdotal survey that top US companies [...]
Contextual marketing
March 22nd, 2006 — MarkGoogle has reported that the UK population as a whole now spends more time online than they do watching TV. This is an epochal change for marketers. It means that they must finally get to grips with a medium (the internet) that has remained largely resistant to their wiles.
Think of an online marketing [...]
Economist profiles forum-monitoring
March 15th, 2006 — MarkThe following story just appeared in The Economist:
Internet trends: Companies are eavesdropping on online discussion forums to
find out what their customers really think about them
ONE of the things that makes the internet so appealing is that for any
subject, no matter how obscure, there is almost guaranteed to be at least
one website, blog or discussion forum [...]