Neville Hobson reports on Firefox’s advertising campaign. User made commercials for the product and Firefox gave the best one a prize. The winners are here.
This campaign works on so many levels.
- It involves customer endorsement;
- It makes use of the customer’s understanding of the product – what they see as value (often [...]
Archive for the ‘Cluetrain manifesto’ Category
Dave Weinberger in Paris
February 28th, 2006 — MarkTo Paris yesterday to hear the great David Weinberger, by the special invitation of Guillaume du Gardier, now with Edelman.
David Weinberger was one of the editors of the Cluetrain Manifesto and thus has a legitimate claim to be at the heart of the philosophical shift that underlies the rise of consumer-generated media, and the [...]