Recent figures from the IAB indicate that UK online advertising has reached £2bn. This number has already outstripped radio and newspapers and is chasing down television (at £3.9bn). The internet’s proportion of ad spend in the UK is the highest in the world.
It is worth a second look at the trends hidden in [...]
Archive for the ‘click-through rates’ Category
#1 in natural search really matters
April 16th, 2007 — MarkBeing number one in natural search is important, we kind of knew that.
But just how important we probably couldn’t have said. The answer is hidden away in a Wikipedia entry about click through rates. Wikipedia links to Red Cardinal’s definitive analysis of click-through rates based on Search Engine ranking. They base [...]