Well, here is a concrete example of the return on investment from monitoring and responding to social media. Last year our client Cadbury relaunched the Wispa bar in response to a campaign for its reintroduction, advised by us. Their UK sales are up 11% over the quarter, global sales up 6%.
Archive for the ‘Cadbury’ Category
Wispa returns – for good
August 5th, 2008 — MarkCadbury have announced the momentous decision to bring back the Wispa bar permanently. The Wispa was originally reintroduced in a limited edition in 2007 after Cadbury’s responded to an online campaign for its return*.
23 million bars were sold in seven weeks and the success of the revival has encouraged Mars to rebrand Snickers as [...]
Twitter or Facebook?
May 15th, 2008 — MarkThe scene is the playground at my wife’s school in Oxford in the 1980s. Two children put their arms around each other’s shoulders, they start chanting: “Anybody want to play kiss-chase?” As each child joins they put their arms around the shoulders of a child at either end of the line they join [...]