In the summer Hyper Happen’s Asi Sharabi wrote an anguished post about dealing with the output from social media dashboards. Luke Brynley-Jones, who is putting together a panel at Monitoring Social Media next month, asked me to talk about it. At the risk of “scooping” my contribution, this is what I wrote:
My sense is that [...]
Archive for the ‘Buzz tracking’ Category
SES London
February 13th, 2007 — MarkMark Rogers is going to be at SES London this week, giving a talk about how brands can make sure that they get their own messages out online, even (or especially) during major crises. If you plan to be there and would like to meet up, please get in touch through the website or [...]
How to monitor blogs: it’s about knowing the questions you want answered
December 28th, 2006 — MarkWhen we first speak with a brand manager or a PR person they normally ask us these questions:
“What are people saying about my brand in blogs?”
“Can you help me monitor that?”
We say: we can help you monitor blogs, but first you need to do to help us define the questions you want answered. Monitoring [...]