Archive for the ‘Business blogging’ Category

Avis UK wins award for social media strategy

September 19th, 2007 — Mark

We published this press release today:
AVIS UK WINS INNOVATION AWARD FOR SOCIAL MEDIA PROJECT
Avis UK has won the SOCAP award for innovation in Customer Service at the National Customer Service awards dinner held in London on 18th September 2007.
Avis UK’s work involved monitoring and benchmarking consumer generated content and making changes to its product and [...]

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Blogging4business

October 30th, 2006 — Mark

On Wednesday I presented at a fascinating training morning run by e-Consultancy’s Craig Hanna along with Blogging4business’s Matthew Yeomans. The agenda was to educate the audience about blogging as a phenomenon and to give them a sense of what it could teach them about their own customers and how they could use blogging and [...]

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Market Sentinel quoted in Sunday Times

July 31st, 2006 — Mark

Mark Rogers of Market Sentinel is quoted in Dominic Rushe’s piece on corporate blogging.
Companies also fear what their employees might say and that corporate blogs will attract special-interest groups keen to attack a corporation.
“Corporations being corporations there is a lot of fear about doing something for the first time,” said Mark Rogers, chief executive of [...]

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Blog response: Whole Food boss shows the way

July 28th, 2006 — Mark

The Whole Foods blog
A call from Dominic Rushe of the Sunday Times who is writing about business blogging. I talked as plausibly as I could about what is going on in the UK, but in truth there has not yet been a lot of movement by corporates towards setting up blogs. I [...]

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Why UK businesses don’t blog

July 13th, 2006 — Mark

Suw Charman has written a barbed, but far from inaccurate piece about the reluctance of UK companies to blog.

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