The Guardian highlights an eloquent (and extremely funny) critique of Virgin’s inflight food. The letter already has 333 links according to Google. The famously media-savvy Virgin boss is said to be taking it in hand.
Archive for the ‘brand loyalty’ Category
49% of UK shoppers report switching brands after Googling
April 4th, 2008 — MarkResearch from the European Interactive Advertising Association suggest that the power of the web to lure consumers into trying new brands is greater even than we thought. 49% of UK consumers admitted to switching brands after online research. 76% were driven by search, 72% by personal recommendation.