Archive for the ‘brand audit’ Category

Birth of the OMCAT

July 19th, 2010 — Mark

I just had an amusing email from Ashley at eConsultancy whom I had pitched Skyttle, our new on-demand, multi-lingual conversation audit tool. He thinks we should call it an OMCAT

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Why is consumer-generated commentary so negative?

October 26th, 2006 — Mark

A client, reviewing some of the sentiment scores on the net approval work we have been doing for them recently asked: “why are these people so negative? We don’t get these scores from our off-line net promoters work.”
The client was identifying a pattern we see quite regularly. Online commentary is more negative than [...]

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Brand audit

October 24th, 2006 — Mark

A lot of people visit this site on the search term “brand audit”. Even with the miracles of Google analytics it isn’t always possible to tell who they are and what they are looking for. If you came here searching on “brand audit” or you are a brand owner interested in “buzz tracking”, [...]

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The Net Promoters Index

October 24th, 2005 — Mark

New Communications Blogzine has published Mark Rogers’ article looking at how Market Sentinel measures corporate reputations with our “net promoters index”. Here it is:
A year ago when our new company Market Sentinel started distributing live reports on brands drawn from monitoring message boards and blogs, one of our early pitches was to [...]

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Mark Rogers interview with Blogging Planet

September 29th, 2005 — Mark

Mark Rogers is interviewed by Guillaume du Gardier of Blogging Planet in a podcast about online visibility, brand auditing and benchmarking, and brand response.

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