A client, reviewing some of the sentiment scores on the net approval work we have been doing for them recently asked: “why are these people so negative? We don’t get these scores from our off-line net promoters work.”
The client was identifying a pattern we see quite regularly. Online commentary is more negative than [...]
Archive for the ‘brand audit’ Category
Why is consumer-generated commentary so negative?
October 26th, 2006 — MarkThe Net Promoters Index
October 24th, 2005 — MarkNew Communications Blogzine has published Mark Rogers’ article looking at how Market Sentinel measures corporate reputations with our “net promoters index”. Here it is:
A year ago when our new company Market Sentinel started distributing live reports on brands drawn from monitoring message boards and blogs, one of our early pitches was to [...]
Mark Rogers interview with Blogging Planet
September 29th, 2005 — MarkMark Rogers is interviewed by Guillaume du Gardier of Blogging Planet in a podcast about online visibility, brand auditing and benchmarking, and brand response.
Market Sentinel at the Internet Advertising Bureau
September 19th, 2005 — MarkMarket Sentinel gave a presentation on September 15th at the Internet Advertising Bureau, looking at how company’s reputations are effected by search. It is interesting to note that a huge consumer-facing company like Hutchison 3G, despite vast off-line investments in branding, have somehow ended up with a web site which contains fewer than [...]