Archive for the ‘Blogging’ Category

Workaholic bloggers “die at desk”

April 7th, 2008 — Mark

Matt Richtel of the New York Times has a chilling piece about how blogging (amongst other fasten-you-to-your-desk activities) carries a severe health risk. The costs of being a one-person media outlet can be high. I didn’t realise the great Om Malik had had a heart attack. Get well soon Om.

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REALLY useful guide to optimizing your blog

March 28th, 2008 — Mark

Jennifer Slegg has 52 different, excellent ways to make your blog more user- and search engine-friendly. One of those classic pages that could save the weary digital marketer several hours work.

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What is it about John Lewis and Nationwide?

December 18th, 2007 — Mark

Department store John Lewis have announced that whilst their rivals may be suffering, they are growing market share. The Nationwide building society has seen a surge of deposits recently, partly the effect of the Northern Rock collapse.
Both businesses are growing market share during a slowdown. What is it that links them? In [...]

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Online brand building – a case study from Avis Europe

April 17th, 2007 — Mark

Recent figures from the IAB indicate that UK online advertising has reached £2bn. This number has already outstripped radio and newspapers and is chasing down television (at £3.9bn). The internet’s proportion of ad spend in the UK is the highest in the world.
It is worth a second look at the trends hidden in [...]

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The blogosphere as an information market

February 23rd, 2007 — Mark

Saturday’s FT ran a piece by Ellen Kelleher about the rise of personal finance blogs. In it the former Wall Street analyst Henry Blodget was quoted:
“The blogosphere functions the same way the stock market does–by incorporating millions of individual opinions into a general consensus. By itself, the influence of any one blogger is small, [...]

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