In the summer Hyper Happen’s Asi Sharabi wrote an anguished post about dealing with the output from social media dashboards. Luke Brynley-Jones, who is putting together a panel at Monitoring Social Media next month, asked me to talk about it. At the risk of “scooping” my contribution, this is what I wrote:
My sense is that [...]
Archive for the ‘Blog monitoring’ Category
Martha Lane Fox advises online to survive “global crisis”
November 20th, 2008 — LeonUnable to get away from headlines of an economic crisis, who better to make sense of how to manage fiscal change than the woman at the helm of a company who survived the stock market crash of 2001?
Promoting entrepreneurialism for Enterprise Week Lastminute.com’s Martha Lane Fox told the BBC that online is key to the [...]
How to monitor blogs: it’s about knowing the questions you want answered
December 28th, 2006 — MarkWhen we first speak with a brand manager or a PR person they normally ask us these questions:
“What are people saying about my brand in blogs?”
“Can you help me monitor that?”
We say: we can help you monitor blogs, but first you need to do to help us define the questions you want answered. Monitoring [...]