Archive for the ‘benchmarking brands’ Category

M and C Saatchi: It’s all about measurement

March 27th, 2008 — Mark

David Kershaw CEO of M and C Saatchi the advertising agency was interviewed by Greg Wood on BBC’s Today programme this morning and called the state of the advertising industry as follows.
“Clients have not stopped spending money, but of course they are nervous about the impact of the credit crunch on consumer spending. That [...]

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Brand audit

October 24th, 2006 — Mark

A lot of people visit this site on the search term “brand audit”. Even with the miracles of Google analytics it isn’t always possible to tell who they are and what they are looking for. If you came here searching on “brand audit” or you are a brand owner interested in “buzz tracking”, [...]

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