Next generation social marketing (Podcast)

It has long been rumoured that much of the success of the Bush campaign in 2000 and 2004 was down to their superior understanding of social networks. Now a chance remark (highlighted by Valdis Krebs) by Bush’s campaigning guru Karl Rove on Obama’s election campaign draws attention to this. Barack Obama’s manager admitted to the …

A lot of brands are dipping their toes into social media marketing. They naturally want to know what ROI they can expect. For that reason we are delighted that our client Avis UK has gone public with the results of their 2 year experiment in monitoring and responding to online conversations. They are experiencing double …

Department store John Lewis have announced that whilst their rivals may be suffering, they are growing market share. The Nationwide building society has seen a surge of deposits recently, partly the effect of the Northern Rock collapse. Both businesses are growing market share during a slowdown. What is it that links them? In news links …

Attending the EyeForTravel conference in Berlin, most of the talk is about Web 2.0, how brands can connect with their customers, can allow customers free voice (that is: allow and respond to negative comments) and still achieve marketing goals: growing brand loyalty and business. Reaching out to one’s customer base through an online community strategy …