Mark Rogers recently did a podcast for the company Knexus looking at the next generation of social marketing. We looked at how to do social marketing using case studies from Cadbury, Sony, Avis and H&R Block, and assessed how to measure the results. Here is the deck to accompany the podcast.
Archive for the ‘Avis UK’ Category
What brands can learn about persuasion from ex-Bush guru Rove
July 11th, 2008 — MarkIt has long been rumoured that much of the success of the Bush campaign in 2000 and 2004 was down to their superior understanding of social networks. Now a chance remark (highlighted by Valdis Krebs) by Bush’s campaigning guru Karl Rove on Obama’s election campaign draws attention to this.
Barack Obama’s manager admitted to the [...]
What is it about John Lewis and Nationwide?
December 18th, 2007 — MarkDepartment store John Lewis have announced that whilst their rivals may be suffering, they are growing market share. The Nationwide building society has seen a surge of deposits recently, partly the effect of the Northern Rock collapse.
Both businesses are growing market share during a slowdown. What is it that links them? In [...]
Connecting with your customers – social marketing ROI
October 24th, 2007 — MarkAttending the EyeForTravel conference in Berlin, most of the talk is about Web 2.0, how brands can connect with their customers, can allow customers free voice (that is: allow and respond to negative comments) and still achieve marketing goals: growing brand loyalty and business.
Reaching out to one’s customer base through an online community strategy is [...]