Archive for the ‘Avis Europe’ Category

Online brand building – a case study from Avis Europe

April 17th, 2007 — Mark

Recent figures from the IAB indicate that UK online advertising has reached £2bn. This number has already outstripped radio and newspapers and is chasing down television (at £3.9bn). The internet’s proportion of ad spend in the UK is the highest in the world.
It is worth a second look at the trends hidden in [...]

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