Hasbro product recall prompted by Amazon review

November 7th, 2006 - Mark

Nathan Gilliatt, writing in his Net-Savvy Executive blog reports on a recent case where Hasbro’s tracking of Amazon product reviews alerted them to a choking-danger from a popular toy. The product was swiftly withdrawn. The article observes that the level of monitoring required to stay across Amazon reviews is high, but that the intelligence can be vital.

Gilliatt comments that without RSS feeds from the review pages, monitoring Amazon reviews is hard. Hard, but not impossible. We monitor review sites like Amazon for a number of clients. The intelligence they offer on competitive strengths and weaknesses within a product area is hard to over-estimate. …

Where are the next generation of programmers?

July 6th, 2006 - Mark

Next week, Market Sentinel is taking on a work experience student (summer intern). He is Amnon Ferber from University College School in North London. We do this as often as we can. We find school leavers are best, because they haven’t learnt bad habits! We give them reading lists, encourage them to get involved in …

Youtube video boosts Logitech

March 28th, 2006 - Mark

Break-up, a 75 second video clip by “Bowiechick” has had 210,000 page views on youtube. In the video a 17 year old girl is talking about breaking up with her boyfriend. The video seems to be behind a run on Logitech’s Quickcam Pro on Amazon.com. Logitech had nothing to do with it. But they wish …

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