Last night’s FA Cup 4th game between Everton and Liverpool provided a powerful glimpse of how television is out of step with its audience. The game was a replay after a draw at Anfield. It was long game – not pretty – and after 90 minutes there had been no goals. The [...]
Archive for the ‘Advertising’ Category
Martha Lane Fox advises online to survive “global crisis”
November 20th, 2008 — LeonUnable to get away from headlines of an economic crisis, who better to make sense of how to manage fiscal change than the woman at the helm of a company who survived the stock market crash of 2001?
Promoting entrepreneurialism for Enterprise Week Lastminute.com’s Martha Lane Fox told the BBC that online is key to the [...]
Personalised PR pitches
May 16th, 2008 — ChunteFor the casual person, the more emails you receive, the more popular you are: normally be a boost to your ego. You’d expect that popular bloggers will be thrilled by this as a recognition of their popularity but 300+ “PR Spam” emails a day can be a little much.
Chris Anderson, [...]
US newspaper advertising plummets
April 1st, 2008 — MarkThe astounding drop-off in US newspaper advertising revenues (down 9.4% year on year to $44bn during 2007) can be read three ways. One: the slow down from the credit crunch took hold faster and harder than everyone thought; two: the credit crunch is accelerating the switch out of old, unclickable, untrackable media into new [...]
M and C Saatchi: It’s all about measurement
March 27th, 2008 — MarkDavid Kershaw CEO of M and C Saatchi the advertising agency was interviewed by Greg Wood on BBC’s Today programme this morning and called the state of the advertising industry as follows.
“Clients have not stopped spending money, but of course they are nervous about the impact of the credit crunch on consumer spending. That [...]