Two new UK business blogs launched this week, one for Honda and one for Guinness. The context of course is about building brand, but the two blogs are very different in style and content.
The Honda blog, which launched yesterday, encourages Honda enthusiasts to register and share the blog. It’s hosted by 2TalkAbout, which is “a [...]
Author Archive: Sheila
Drinking and driving: the blogs
March 1st, 2006 — SheilaEmergency blogging services
February 22nd, 2006 — SheilaForget Holby City and Casualty, two blogs tell us what it’s really like to work for the ambulance services – the London Ambulance Service to be more precise.
Tom Reynolds is an Emergency Medical Technician. His Random Acts of Reality (Trying to kill as few people as possible…) tells us about life as part of [...]
Getting the message out on blogs
February 7th, 2006 — SheilaThe NMA this week quotes some interesting case studies about how brands have been experimenting with blog-based marketing in the US.
Levi’s, Nokia, Audi and Budget Car Rentals all ran campaigns on blogs last year, of which Budget’s was probably the most fun, rejuvenating the slightly tired format of the online treasure hunt by posting daily [...]
The business of blogging
January 26th, 2006 — SheilaI hear a lot of talk about what – if anything – makes a good corporate blog. Not surprisingly, I’m a firm believer that a blog, if managed well, is a brilliant way for companies to talk to their customers. Many of us are passionate advocates of the companies we work for (and will [...]