Measuring Facebook: Chinwag Insight 2011
October 19th, 2011 -
Earlier this month we presented on the measurement and monetisation panel at the Chinwag Insight: Facebook Marketing conference. You can view our slides above or by visiting Slideshare.
My slides focused on the challenges of Facebook from a data perspective: Facebook is difficult to measure, and what little data there is suggests that brands are really struggling to engage with their customers on an ongoing basis. So how do brands prove the value of Facebook?
I offer a few suggestions, but admit that the jury is still out on ROI: How do you prove ROI when the data are lacking and its difficult to measure the flow from social media to sales?
This is something we’re very keen to discuss so if you have any thoughts on this, whether you were at the conference or not, we’d love to hear from you. We’re always open to ideas.
View presentation: Measures that Matter for Facebook Marketers
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Coffee Marketing: Why So Romantic?
October 11th, 2011 -
Nescafe’s recent 3-in-1 advert depicts the aftermath of a twenty-something hipster party, most notably in the form of awkward glances between men and women who obviously had a romantic interlude the night before. What did it mean? Does she like me? Will he call? One cup of Nescafe later gets the morning “back on track”, …
Market Sentinel at Chinwag Insight Facebook Marketing Conference 6th Oct 2011
October 3rd, 2011 -
This Thursday is Chinwag’s full-day Facebook Marketing Conference in London, an event that will show senior marketers how to develop and optimise their Facebook Marketing strategy and, most importantly, ROI. Our own marketing strategist Monica Shaw will be there presenting on the Measurement panel, discussing how we measure Facebook performance and what our recent data …
Facebook’s F8: Where will it leave brands?
September 21st, 2011 -
This week there’s been a lot of buzz and debate around our latest Skyttle Friends research suggesting that brands are not doing as well on Facebook as they appear to be (Can Facebook Work For Brands?). Both Econsultancy and Social Media Today have cited our work, adding emphasis to the results: EConsultancy‘s Patricio Robles: “…this …
UK Riots: What now for retailers?
August 12th, 2011 -
UK retailers, already struggling to make ends meet during the consumer downturn, now face an added financial burden as they recover from the aftermath of recent riots. Analysts estimate that the violence has cost British retailers over £80 million. Fashion and technology stores like H&M, Debenham’s, Curry’s and Dixons were particular targets of looters. Sony’s …
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