Digital Marketing expert Dhiren Shingadia joins Market Sentinel to accelerate delivery of social analytics services
Today we are pleased to announce that Dhiren Shingadia has joined Market Sentinel as Head of Product Marketing.
The new role is part of Market Sentinel’s strategic approach to becoming a more influential presence in the social analytics space. Shingadia will [...]
Author Archive: Monica
IAB measurement ambassador quits Mindshare for Market Sentinel
September 2nd, 2010 — MonicaInfluencing the influencers is only the beginning
September 1st, 2010 — Monica“What’s clear, is that in social networks, information is not only democratized, it is deafening. For brands hoping to connect value with demand, rising above the noise is critical, but in order to see the effects of a rising tide, it must have a fleet of boats in the water.” – Brian Solis, briansolis.com
Brian Solis’ [...]
There is no “best” social media channel
August 25th, 2010 — MonicaPeople always ask us what the “best” social media channel is for their particular marketing strategy. If you play it by the numbers, Facebook rocks them all: last January, Compete.com reported that Facebook had over 133 million unique visitors (UVs), compared to YouTube’s 97.7 million and Twitter’s paltry 23.5 million. How many Facebook fans do [...]
Skyttle in action: Why Zappos IS Customer Service
April 19th, 2010 — MonicaZappos is well known for its innovative approach to customer service, particularly on Twitter, where anyone who merely mentions the word “Zappos” can be pretty certain a Zappos employee will respond to their message personally.
We wanted to take a closer look at Zappos’ approach to customer service, so we used Skyttle’s TopicMaker to find the [...]