Kim-Mai Cutler of VentureBeat has an intriguing piece about Facebook’s Justin Osofsky trying to win over publishers to adopting the Facebook “Like” button. He suggests, convincingly, that the Facebook data set (social connections, positive sentiment) represents an alternative ad-serving structure to Google’s keyword-oriented approach.
Author Archive: Mark
Birth of the OMCAT
July 19th, 2010 — MarkI just had an amusing email from Ashley at eConsultancy whom I had pitched Skyttle, our new on-demand, multi-lingual conversation audit tool. He thinks we should call it an OMCAT
What is the business we are in?
June 26th, 2010 — MarkA session yesterday reviewing recent work with the global digital group at Edelman, chaired by the great Marshall Manson and by my personal hero Tim Callington. One of the issues that came up was the really important question: what business are we in, all of us measuring, understanding, deriving actions from social media?
Are we [...]
Rory Sutherland: worry about the detail
June 26th, 2010 — MarkA great talk by Rory Sutherland on TED about “sweating the small stuff” – how big the impact of detail is and how hard it is for big businesses to get it right. Nice useability examples from BAA’s Terminal Five: train signs that disappear, scary lifts with no buttons.
Props to Peter York who amongst [...]