A great talk by Rory Sutherland on TED about “sweating the small stuff” – how big the impact of detail is and how hard it is for big businesses to get it right. Nice useability examples from BAA’s Terminal Five: train signs that disappear, scary lifts with no buttons.

Props to Peter York who amongst his various words of helpful advice recommended I talk to Rory (though I still haven’t) and to Popbitch for the link.