Comments on: How to tell if your viral’s going to be a hit http://www.marketsentinel.com/blog/2009/10/how-to-tell-if-your-virals-going-to-be-a-hit/ Clear thinking, straight talking Fri, 13 Jan 2012 00:10:45 +0000 hourly 1 By: Mark http://www.marketsentinel.com/blog/2009/10/how-to-tell-if-your-virals-going-to-be-a-hit/#comment-643 Mark Tue, 10 Nov 2009 09:52:39 +0000 http://marketsentinel.com/?p=1082#comment-643 It's an interesting point ... Sometimes ideas hang around for months before achieving currency. Professor Nutt, UK government adviser on drugs, critiqued government policy on drugs in a speech to Centre for Crime and Justice Studies at King's College London in July 2009. It wasn't until the speech was <a href="http://www.crimeandjustice.org.uk/opus1714/Estimating_drug_harms.pdf" rel="nofollow">published</a> that there was a response. In this case it was a <a href="http://www.crimeandjustice.org.uk/estimatingdrugharmspr.html" rel="nofollow">press release</a> which sparked the interest. Once the media gave the paper the spin <a href="http://www.thesun.co.uk/sol/homepage/news/2704041/Govt-chief-drug-czar-says-taking-ecstacy-is-as-safe-as-riding-a-horse.html" rel="nofollow">"taking ecstasy safe as horse riding"</a> government minister Alan Johnson sacked the professor from his unpaid position offering advice on drug classification. It’s an interesting point … Sometimes ideas hang around for months before achieving currency. Professor Nutt, UK government adviser on drugs, critiqued government policy on drugs in a speech to Centre for Crime and Justice Studies at King’s College London in July 2009. It wasn’t until the speech was published that there was a response. In this case it was a press release which sparked the interest. Once the media gave the paper the spin “taking ecstasy safe as horse riding” government minister Alan Johnson sacked the professor from his unpaid position offering advice on drug classification.

]]> By: Alec http://www.marketsentinel.com/blog/2009/10/how-to-tell-if-your-virals-going-to-be-a-hit/#comment-642 Alec Thu, 05 Nov 2009 13:53:34 +0000 http://marketsentinel.com/?p=1082#comment-642 Strangely enough Jane Copland at the recent <a href="http://foliovision.com/2009/10/21/seo-expert-training/" rel="nofollow">SEO Expert Training</a> in London mentioned that one of her own posts went viral 8 months later. In spite of her trying to make it go a bit viral when she launched. So I think the money/time spent on focus groups and testing here would be better spent on getting another piece out there. Of course, it the viral launch is going to use a lot of resources, some kind of pre-testing is in order, even if it's sending it to a dozen honest friends (with some compatibility with the target market). Strangely enough Jane Copland at the recent SEO Expert Training in London mentioned that one of her own posts went viral 8 months later. In spite of her trying to make it go a bit viral when she launched.

So I think the money/time spent on focus groups and testing here would be better spent on getting another piece out there. Of course, it the viral launch is going to use a lot of resources, some kind of pre-testing is in order, even if it’s sending it to a dozen honest friends (with some compatibility with the target market).

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