“Britain’s Worst Insurer”. You have to click on a subject line like that, don’t you? It was on email which arrived in my inbox this afternoon. Lovemoney was the sender. The title of “Britain’s Worst Insurer” went to Aviva, but the lack of any positives in the write-up was striking:
“Only a tiny 8% said Aviva was ‘ok’ and absolutely no one rated the insurer as ‘excellent’ or ‘good’,” said Lovemoney.
This made me (and some of the commenters on the post) wonder if it had been possible to complete the survey and say anything good about an insurer. The answer came from carrotmaster, who pointed out that the survey only asked for negative ratings. Is this true Lovemoney? You haven’t answered, which suggests it might be.
By all means solicit consumer feedback on brands, but don’t distort the answers. Tut tut.
