Measuring social media (4)

December 9th, 2008 — Mark

Paul Fabretti of Manchester-based digital social media agency KMP and recorded a podcast yesterday about methodologies for measuring the ROI on social media marketing. Facebook Connect loomed large in our conversation as did the differing requirements of clients from a marketing or a corp comms background. The podcast is here (24mb; about 25 minutes)

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Filed under KMP, Measuring social media by Mark.

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1 Response:

  1. Measurement, Monitoring and Me…and Mark Rogers | blending the mix says:
    January 5, 2009 at 11:16 am

    [...] Just before Christmas, I had a brief chart with friend and KMP partner Mark Rogers of Market Sentinel. (For those who don’t know, Market Sentinel offer what I believe to be the best buzz and influencer monitoring system in the market – but that’s by-the-by!). Link to the conversation here [...]

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