Paul Fabretti of Manchester-based digital social media agency KMP and recorded a podcast yesterday about methodologies for measuring the ROI on social media marketing. Facebook Connect loomed large in our conversation as did the differing requirements of clients from a marketing or a corp comms background. The podcast is here (24mb; about 25 minutes)

This entry was posted on Tuesday, December 9th, 2008 at 11:55 am and is filed under KMP, Measuring social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.