On E-consultancy.com I examined the potential for TV programme makers to use social media as an tool to monitor viewer opinion.
See the article here.
By Leon Bailey-Green.
About this blog
This blog is mainly the work of Market Sentinel CEO Mark Rogers. We use it to review recent developments in the areas of buzz-monitoring, buzz-marketing, word of mouth, online public relations, blog marketing and related topics. Feel free to comment or email us direct-
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Archive for November, 2008
Tracking reality TV in social media
November 26th, 2008 — LeonJoin in: (0) Comments »
Motrin disses baby slings in viral ad, sparks outrage
November 21st, 2008 — SimonMotrin is a US pain killer. They have posted a video ad on YouTube from the perspective of a Mom who resents having to carry a heavy infant and is looking for pain medication to cure her back problem. (Why doesn’t she just stop carrying the baby, you may ask.) This is [...]
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Martha Lane Fox advises online to survive “global crisis”
November 20th, 2008 — LeonUnable to get away from headlines of an economic crisis, who better to make sense of how to manage fiscal change than the woman at the helm of a company who survived the stock market crash of 2001?
Promoting entrepreneurialism for Enterprise Week Lastminute.com’s Martha Lane Fox told the BBC that online is key to the [...]
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Social media in US Financial services
November 6th, 2008 — MarkBob’s Guide points at a new report from Corporate Insight looking at how the Financial Services sector is adopting social media.
Here is a précis of Bob’s summary:
The brokers: OptionsXpress, Scottrade, Vanguard, Wells Fargo and Zecco have YouTube commercials based on their web offer, E*Trade reruns their TV commercials. TradeKing (10,700+ participants) and Zecco’s (38,000+ [...]
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Obama’s strategy: use the Internet to tap the grass roots
November 5th, 2008 — MarkHearty congratulations to Barack Obama, 44th President of the United States. The big difference between Obama and first Senator Clinton his Democratic rival and then Senator McCain his Republican rival lay in his power to motivate grass roots support and then harness it using the internet. Whilst his competitors relied on paid workers [...]
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Lifestream
- http://bit.ly/durpfF Dr. Pemberton on Twitter via @W2Optimism 2 days ago
- http://bit.ly/cotLBJ interesting thoughts on the future of social from @Asi_Sharabi 1 week ago
- @browners @timhayward can we help?? 3 weeks ago
- Brain "like internet" says Larry Swanson of USC http://bit.ly/dy4igP 3 weeks ago
- Best Connected Individuals Are Not the Most Influential Spreaders in Social Networks. http://bit.ly/a06fiA 2010-07-23
- More updates...
Posting tweet...