http://www.marketsentinel.com/blog/2008/10/roi-on-social-media-wispa/ Clear thinking, straight talking Fri, 13 Jan 2012 00:10:45 +0000 hourly 1 http://www.marketsentinel.com/blog/2008/10/roi-on-social-media-wispa/#comment-547 Media Measurement | Social Media Catch 22: ROI Wed, 26 Oct 2011 16:46:35 +0000 http://www.marketsentinel.com/blog/2008/10/roi-on-social-media-wispa#comment-547 [...] worse, the ‘causation fallacy’ still crops up – as professional researchers claim for social media sole responsibility for driving top-line sales growth. These sorts of messages reflect badly on us all – creating an impression of social media [...] [...] worse, the ‘causation fallacy’ still crops up – as professional researchers claim for social media sole responsibility for driving top-line sales growth. These sorts of messages reflect badly on us all – creating an impression of social media [...]

]]> http://www.marketsentinel.com/blog/2008/10/roi-on-social-media-wispa/#comment-546 Why Social Media is Good for Advertising? | Chief Executive Thu, 21 Apr 2011 06:01:51 +0000 http://www.marketsentinel.com/blog/2008/10/roi-on-social-media-wispa#comment-546 [...] Alongside, according to Rogers, Cadbury, the UK based popular confectionary company is an apt example of how return on investment from monitoring and responding to social media can be achieved. “Last year our client Cadbury relaunched the Wispa bar in response to a campaign for its reintroduction, advised by us. Their UK sales are up 11 percent over the quarter and the global sales are up by 6 percent,” says Rogers in his latest blog post titled ROI on Social Media. [...] [...] Alongside, according to Rogers, Cadbury, the UK based popular confectionary company is an apt example of how return on investment from monitoring and responding to social media can be achieved. “Last year our client Cadbury relaunched the Wispa bar in response to a campaign for its reintroduction, advised by us. Their UK sales are up 11 percent over the quarter and the global sales are up by 6 percent,” says Rogers in his latest blog post titled ROI on Social Media. [...]

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