ROI on social media – Wispa
October 15th, 2008 -
Well, here is a concrete example of the return on investment from monitoring and responding to social media. Last year our client Cadbury relaunched the Wispa bar in response to a campaign for its reintroduction, advised by us. Their UK sales are up 11% over the quarter, global sales up 6%.
Filed under Cadbury, ROI, ROI on social media, Wispa by
Recent Comments
Follow us
- In Berlin for #semtechbiz next week. Will be demoing http://t.co/VstzEJVN. Does anyone fancy a coffee?
1 week ago - @joachimschulz great idea
3 weeks ago - #blnlean to hear Eric Ries on lean start ups
3 weeks ago
Tags
blogs
Brand butlers
brand planning
buzz monitoring
charities
christmas
crisis management
digital activism
digital ethnography
Digital Planning
engagement
Facebook
Facebook Analytics
fundraising
Goldman-Sachs
Google
influence
influence analysis
london fashion week
market sentinel
movies
Nick Clegg
online influence
royal-wedding
Search
search marketing
Skyttle
Social media
social media analysis
social media analytics
social media engagement
social media marketing
social media measurement
social media metrics
social media monitoring
social media research
social media strategy
social media tracking
social networks
social research
social search
Twitter
twitter analytics
US Healthcare reform
x-factor
2 Comments »
Post a comment
Why Social Media is Good for Advertising? | Chief Executive April 21, 2011 at 7:01 am
[...] Alongside, according to Rogers, Cadbury, the UK based popular confectionary company is an apt example of how return on investment from monitoring and responding to social media can be achieved. “Last year our client Cadbury relaunched the Wispa bar in response to a campaign for its reintroduction, advised by us. Their UK sales are up 11 percent over the quarter and the global sales are up by 6 percent,” says Rogers in his latest blog post titled ROI on Social Media. [...]
Media Measurement | Social Media Catch 22: ROI October 26, 2011 at 5:46 pm
[...] worse, the ‘causation fallacy’ still crops up – as professional researchers claim for social media sole responsibility for driving top-line sales growth. These sorts of messages reflect badly on us all – creating an impression of social media [...]