ROI on social media – Wispa

Well, here is a concrete example of the return on investment from monitoring and responding to social media. Last year our client Cadbury relaunched the Wispa bar in response to a campaign for its reintroduction, advised by us. Their UK sales are up 11% over the quarter, global sales up 6%.

Filed under Cadbury, ROI, ROI on social media, Wispa by Mark.