Well, here is a concrete example of the return on investment from monitoring and responding to social media. Last year our client Cadbury relaunched the Wispa bar in response to a campaign for its reintroduction, advised by us. Their UK sales are up 11% over the quarter, global sales up 6%.

This entry was posted on Wednesday, October 15th, 2008 at 12:37 am and is filed under Wispa, Cadbury, ROI, ROI on social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.