The huge success of Tina Fey’s Saturday Night Live parodies of Sarah Palin (see above) has pointed up something the TV networks increasingly see as a great new opportunity. Great TV is finding a big part of its audience online. Fey’s hilarious (and kind of affectionate) Palin impersonation in the VP debate parody has received 5m views online in the 48 hours after broadcast according to the New York Daily News. This points up something brands are beginning to spot too. If you find great content, and distribute it online, it will take your brand along with it. Congratulations to Oil of Olay, who have made the trip on this occasion.
