Comments on: Measuring social media http://www.marketsentinel.com/blog/2008/10/measuring-social-media/ Clear thinking, straight talking Fri, 13 Jan 2012 00:10:45 +0000 hourly 1 By: Links - 13th October 2008 « Curiously Persistent http://www.marketsentinel.com/blog/2008/10/measuring-social-media/#comment-531 Links - 13th October 2008 « Curiously Persistent Mon, 13 Oct 2008 10:20:48 +0000 http://www.marketsentinel.com/blog/2008/10/measuring-social-media#comment-531 [...] Sentinel take a look at how to measure online campaigns. My post on online audience measurement is [...] [...] Sentinel take a look at how to measure online campaigns. My post on online audience measurement is [...]

]]> By: Pierre-Loic Assayag http://www.marketsentinel.com/blog/2008/10/measuring-social-media/#comment-534 Pierre-Loic Assayag Mon, 06 Oct 2008 16:55:24 +0000 http://www.marketsentinel.com/blog/2008/10/measuring-social-media#comment-534 The shift is even more drastic than what you describe here: consumers are already having conversations about brands. The issue for marketers is how to participate rather than seeking to spark discussions. If I were BMW, I'd be more concerned about this http://www.brandtags.net/browse.php?id=39 rather than my new "viral" campaign. Mitch Joel from Twist Image wrote a good post about this a couple of weeks ago that you can find here: http://snurl.com/44egd There are new ways that start to emerge to help brands navigate through social media and understand who leads conversations. See http://www.traackr.com or http://www.buzzlogic.com/ The shift is even more drastic than what you describe here: consumers are already having conversations about brands. The issue for marketers is how to participate rather than seeking to spark discussions.

If I were BMW, I’d be more concerned about this http://www.brandtags.net/browse.php?id=39 rather than my new “viral” campaign.
Mitch Joel from Twist Image wrote a good post about this a couple of weeks ago that you can find here: http://snurl.com/44egd

There are new ways that start to emerge to help brands navigate through social media and understand who leads conversations. See http://www.traackr.com or http://www.buzzlogic.com/

]]> By: Simon http://www.marketsentinel.com/blog/2008/10/measuring-social-media/#comment-533 Simon Mon, 06 Oct 2008 14:03:53 +0000 http://www.marketsentinel.com/blog/2008/10/measuring-social-media#comment-533 Hi I really like this post, and am looking forward to the next one. Particularly as I have a couple of posts on my blog mentioning the difficulties of measuring online campaigns. One thing I would like to point out though is the misleading nature of a lot of stats showing the growth of online at the expense of TV and other media. Yes, it is growing fast but take a look at the methodology for the media week study you quote: <i>Lightspeed Research, part of WPP, undertook a survey for Media Week on its proprietary online GB panel to analyse respondents' media consumption habits. The survey was completed online by 2,000 adults who were nationally representative of the Great British population in terms of age, gender, social class and region.</i> So that is a) an Online survey discounting the 30-35% people not online b) Panel based (ie heavy/keen Internet users) c) A survey not weighting for frequency of online use Yes it is growing, but some caution is still needed :-) Simon Hi

I really like this post, and am looking forward to the next one. Particularly as I have a couple of posts on my blog mentioning the difficulties of measuring online campaigns.

One thing I would like to point out though is the misleading nature of a lot of stats showing the growth of online at the expense of TV and other media. Yes, it is growing fast but take a look at the methodology for the media week study you quote:

Lightspeed Research, part of WPP, undertook a survey for Media Week on its proprietary online GB panel to analyse respondents’ media consumption habits. The survey was completed online by 2,000 adults who were nationally representative of the Great British population in terms of age, gender, social class and region.

So that is
a) an Online survey discounting the 30-35% people not online
b) Panel based (ie heavy/keen Internet users)
c) A survey not weighting for frequency of online use

Yes it is growing, but some caution is still needed :-)
Simon

]]> By: Measuring Social Media and its impact on your brand | Better Brand Agency - Brand, Graphic Design, Marketing, Web and Digital services based in Tees Valley, North Yorkshire, North East England http://www.marketsentinel.com/blog/2008/10/measuring-social-media/#comment-532 Measuring Social Media and its impact on your brand | Better Brand Agency - Brand, Graphic Design, Marketing, Web and Digital services based in Tees Valley, North Yorkshire, North East England Mon, 06 Oct 2008 12:48:26 +0000 http://www.marketsentinel.com/blog/2008/10/measuring-social-media#comment-532 [...] Original Post: http://www.marketsentinel.com/blog/2008/10/measuring-social-media [...] [...] Original Post: http://www.marketsentinel.com/blog/2008/10/measuring-social-media [...]

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